It all began around ’89 in London, when I stepped out of the University of East London with a graphic arts degree, a D&AD award, and a black A1 portfolio—the kind that told the waiting public I was serious about design.

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First stop: i-D Magazine. Then a string of roles in publishing, eventually landing as Art Editor at Creative Review and Design Week—back when print still ruled and tea was just a cup of non-artisan PG Tips.

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The next chapter took me into agencies, large and small, before I launched my own studio: Propellor. The name made its way into the music world, designing sleeves and covers for LTJ Bukem and the devoted 12” vinyl crowd.

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But creative satisfaction doesn’t always pay the bills. So came a pivot into the tech sector with some friends and a marketing company called M-Drive, creating campaigns for HP, Canon, and Toshiba—back when they were inventing the future. The agency grew into a 170-person machine. Then it was acquired by a much bigger machine… which was then acquired by an even bigger one.

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And just like that, it was time to move on.

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What followed was the creation of a fashion brand: Modern Ape and Army of No!—a global expedition in its own right. Our high-end streetwear collections found their way to Harrods and Barneys. Remote work turned into stretches in Japan, China, and Sydney. Eventually, love (and a return to pure creativity) brought me to Copenhagen.

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There was a chapter as Co-Creative Director at one of Denmark’s biggest agencies, Adpeople. But these days, the story continues independently—with projects spanning branding, campaigns, storytelling, and product creation.

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If you’ve made it this far, you probably have a sense of who I am and what I do. Feel free to explore the work on this site. I hope you enjoy it—and if you think I can help, don’t hesitate to get in touch using the link below.