Somewhere in 80s London, a young designer with bleached hair and a thing for typography stepped out of the University of East London with a graphic arts degree, a D&AD award, and a black A1 portfolio—the kind that screamed serious about design.

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First stop: i-D Magazine. Then a string of roles in publishing, eventually landing as Art Editor for Creative Review and Design Week—when print still ruled and tea was brewed by the gallon.

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The next chapter took place inside agencies, large and small, before launching a studio of his own: Propellor. The name flew through the music world, designing sleeves and covers for LTJ Bukem and the 12” vinyl faithful.

 

But creative satisfaction doesn’t always pay the bills. Cue a pivot into tech marketing just as the first boom hit—working with companies like HP, Canon, and Apple back when they were inventing the future. One boutique agency became a 170-person machine. Then it was acquired by a much larger machine. And just like that, it was time for something new.

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What followed was part fashion experiment, part global expedition. High-end streetwear collections found their way to Harrods and Barneys. Remote work turned into stints in Japan, China, and Sydney. Eventually, love and a return to craft brought him to Copenhagen.

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There was a chapter as Co-Creative Director at one of Denmark’s biggest agencies. Now, the story continues independently—with projects that span branding, campaigns, storytelling, and product creation.

Not one for titles or ego, just work that makes things clearer, sharper, more human.​

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If you’ve made it this far, you know my story and what I can do, so feel free to poke around the site and explore some of the creative work I’ve made over the years. I hope you like it—and if you think I can help, don’t hesitate to get in touch using the link below.